Melissa Toledo is Puerto Rican by way of her grandparents who migrated to New York City from Puerto Rico in the mid-1940's. Born in the Bronx, Melissa moved to Portland, Oregon after living in NYC for 35 years. She now owns Toledo Images which focuses on brand and event photography. 

 

Here's a little bit of her story.

I've always considered myself both an observer and a creative. Be it through music or art, my road to becoming a photographer included playing the cello, learning how to fence, working on an aircraft carrier, and a kennel, becoming a licensed scuba diver, being the lead singer in an electronica band, and singing karaoke.

My professional career began in the Bronx, NY, in the small office of my college newspaper where I learned desktop publishing and later became the Editor-in-Chief. Since then I’ve been a Graphic Designer, Art Director, Production Artist, Event Coordinator and Production Studio Manager. For over twenty years I worked at award-winning creative agencies like Sony, DDB, Grey Advertising, Liquid Agency, and Razorfish, where I gained in-depth knowledge on how images are selected, processed and used in campaigns.

Today I’m a gig-working Photographer hired to produce photographic assets for businesses, agencies and individuals. My super power is being able to create imagery from real life scenarios under a variety of conditions. As such, my main areas of focus are Brand Photography and Event Photography. I like to think that when I’m on the job, instincts and heuristics come into play, because a moment only happens once.

- Melissa Toledo, Photographer

 

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I am a Member of the Professional Photographers of America and the Oregon Professional Photographers Association.

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Giving Back, Public Speaking


On several occasions Melissa has been invited to speak about her photography experience with students in Portland, OR.

• STUDENT CRITIQUES, January 2020

Passion Project Critiques for Digital Media. 

Invited by Cleveland High School. Portland, OR.

• CAREER DAY, October 2019

Melissa Toledo answers the question, "what's it like to be a Freelance Photographer?"

Invited by Cleveland High School. Portland, OR.

 

• PORTLAND MEDIA DAY LECTURE, March 2019

"Taking Better Pictures with Event Photographer Melissa Toledo."

Invited by the University of Oregon. Portland, OR.

 

• PORTLAND MEDIA DAY LECTURE, 2018

"Taking Better Pictures with Event Photographer Melissa Toledo."

Invited by the University of Oregon. Portland, OR.


• PHOTOGRAPHY LECTURE March 2018

Photographer Melissa Toledo speaks with student activists about the importance of making every shot count and gives pointers on how to help make that happen.  

Invited by Social Activist Teressa Raiford. Portland, OR.

 

• PHOTOGRAPHY MASTER CLASS 2017

"Career Exploration and Creative Insights with Photographer Melissa Toledo." In addition to talking about my experience with Photography, I lead a masterclass focusing on improvising with your photography using one light.

Invited by Benson Polytechnic H.S. / LÁMP:ARA. Portland, OR.

 

• LATINO SERIES FESTIVAL 2016 

"Career Exploration Workshop with Newyorican Photographer Melissa Toledo." In this session I chat to students about my own life and my journey to becoming a Freelance Photographer.

Invited by Benson Polytechnic H.S. / LÁMP:ARA. Portland, OR.